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Find Which Channel Drives the Most Visitors to Your Website

Are you sending out email marketing messages? What about posts on Facebook, LinkedIn, Instagram, or other social media channels? Do you run advertisements on Facebook Ads or..

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How to Maximize the Value of Your Donor Persona Interviews

Have you ever felt like you’re aiming in the dark when it comes to your marketing messaging? It’s common for nonprofits to feel like they’ve created strong campaigns that aren’t..

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The Simple Guide to Researching Your Nonprofit's Donor Persona

Do you know who your nonprofit's donors are? If not, it's time to do some donor persona research. This simple guide will show you how to get started. Once you have a better..

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10 Questions You Must Ask Before Hiring a Marketing Firm

Are you looking to partner with a marketing firm so that you can focus on your long list of other responsibilities? That’s great! Engaging a marketing firm is one of the best ways..

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How to Get Your Leads to Say Yes to Your Brand

When your lead enters the decision stage of the buyer’s journey, they are ready to buy. They’ve considered all of their options and are looking for reasons to choose your brand...

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The Key to Buyer's Problem

How to Market Your Brand as the Best Solution to Your Buyer's Problem

When your buyers are in the consideration stage of the buyer’s journey, it’s essential for your brand to stand out. This is where they are evaluating their options and getting..

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How to Attract Qualified Prospects to Your Brand

When your prospects are in the first stage of the buyer’s journey—the awareness stage—they have just realized they need a solution to a problem they’re having. They aren’t ready..

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Using Buyer Persona Research to Maximize Marketing ROI

As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you..

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Frequently Asked Questions About Buyer Personas

Have you heard the term buyer persona before but never understood what it really meant? A buyer persona is an integral part of your marketing strategy, so it’s important to know..

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How to Create a Detailed Buyer Persona Profile

Buyer personas are essential for every business because they provide insight into how to create relevant marketing messages for prospects and customers. The question is, what..

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Ways to Promote Your Holiday Fundraiser, Even If It’s Last Minute

Don’t push your holiday fundraisers and drives to the back burner this holiday season! According to a study done by Network for Good, 29% of giving occurred in December and 11% of..

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A Nonprofit's Guide to Planning a Giving Tuesday Campaign

Giving Tuesday is an annual movement that motivates people to donate to nonprofits on the Tuesday after Thanksgiving. It’s an exciting time for nonprofits, so it’s important to be..

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