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How to prospect: A step-by-step guide

Are you a business owner seeking to expand your customer base? Do you want to gain more insights into customers' buying decisions and understand what channels best suit your..

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Team members are seen working together to review different CRM systems.

How to get your team to use a CRM

Picture this: You invested time, energy, and finances into picking the right Customer Relationship Management (CRM) system for your business. After all this research, you're..

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Someone is watering a plant representing business growth through a CRM.

How does a CRM help your business grow?

If you've landed on this page, you may wonder, what is a CRM? Can this one tool truly help my business grow? In short, a Customer Relationship Management (CRM) system can help you..

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Someone is deciphering if their potential customer is a lead or a prospect, shown through blocks labeled with question marks and arrows.

What's the difference between leads and prospects?

If you're reading this, you probably work in sales, want to work in sales or work closely with someone who does. Good news - you're in the right spot! After this article, you'll..

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Image In A Box earns title of Hubspot Gold Solutions Partner

We're the Only Hubspot Gold Solutions Partner in North Alabama

We’re excited to announce that we are officially Hubspot Gold Solution Partners! And we're the only certified Hubspot Partner in the North Alabama area. This is a huge..

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3 Essential Elements Every Marketing Story Needs

Stories are arguably the most powerful tool in your marketing toolkit. They can be used to engage and connect with customers, evoke emotions, and build loyalty. But not all..

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The Power of Hubspot for Nonprofit Marketing

Nonprofit marketing is hard. There are so many things to do, and not enough time or money to do them all. You need to find new donors, keep your current donors engaged, create..

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4 Ways Athleta Nailed Their Branding (And How You Can Do It, Too)

Have you ever stopped to consider why you gravitate towards certain brands over others? Chances are that the company you admire has outstanding branding that continues to reel you..

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5 Types of Donor Personas Your Nonprofit Should Know About

There are many different types of people who donate to nonprofits. And in order to maximize your donor base, it's important for your nonprofit to understand the different donor..

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How to Maximize the Value of Your Donor Persona Interviews

Have you ever felt like you’re aiming in the dark when it comes to your marketing messaging? It’s common for nonprofits to feel like they’ve created strong campaigns that aren’t..

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The Simple Guide to Researching Your Nonprofit's Donor Persona

Do you know who your nonprofit's donors are? If not, it's time to do some donor persona research. This simple guide will show you how to get started. Once you have a better..

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10 Questions You Must Ask Before Hiring a Marketing Firm

Are you looking to partner with a marketing firm so that you can focus on your long list of other responsibilities? That’s great! Engaging a marketing firm is one of the best ways..

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