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5 Best Tools for Sales Prospecting

Savannah Muñoz 10/17/22 7:45 AM

Sales prospecting can be a daunting task. It often feels like you're spending hours on the internet, or making phone calls, without any results. But don't worry, we're here to help! In this blog post, we'll walk you through the best tools for prospecting. 

So whether you're just starting out in sales, or you've been doing it for years, these tools will help you get one step closer to meeting your goals instead of wasting time barking up the wrong tree.


What is prospecting?

To keep it simple, think of sales prospecting as a 3-step process: Identify. Outreach. Convert. 

In the identifying stage, you seek out who would be a good fit for your business. Decide ahead of time what your ideal customer is like. Do they meet your company’s criteria? 

During outreach, you guessed it, you’ll be reaching out to those who we have deemed a favorable fit.

Lastly, convert. After careful consideration and time spent talking to your potential customer, it’s time to convert them as the solution to their problems.

Remember, you want to help your prospect with a solution, not sell your solution to them.

Start sales prospecting now to save time & scale your business.

What tools can help with sales prospecting?

While there are a lot of great tools out there to aid you in prospecting, we’ve picked out the top 5 for you.


1. Hubspot

HubSpot is a CRM that allows you to keep track of sales activity and source new prospects. Manage your sales pipeline, automatically log all rep activity, and keep information about all of your contacts in one location. You can even call prospects directly from the CRM to streamline all communication. They even have a free Hubspot sales prospecting software to get started.

Get our CRM Buyer's Guide to learn more.


2. Cognism

Cognism is a B2B prospecting tool with international coverage, which allows B2B sales teams to prospect to a wider audience. It also boasts easy platform setup and integrations.


Want to prospect better? Here's a step-by-step workbook to help.


3. ZoomInfo

ZoomInfo is a B2B prospecting tool located in the United States. Many admire the breadth of its database and accuracy of emails and phone numbers. They provide intelligence and prospecting solutions for sales teams determined to meet quotas.


4. Lusha

Lusha is a B2B prospecting tool with a Chrome extension and web app. They provide “razor-sharp” filters to get you a list of 1,000 prospects in one go. You can integrate these prospects into your CRM and put your workflows on autopilot.


5. Clearbit

Clearbit is the only tool you need to keep track of your customers and their behaviors. They can help engage target audiences, build personalized buyer journeys for each individual client with intent signals across all stages in life cycle so that they are more successful at closing deals than ever before!


Although sales prospecting can be intimidating and daunting, with the right tools - it doesn’t have to be.

Now that you’re equipped, go out and give it a try!


Build a productive sales strategy with the right tools

Our Step-By-Step Guide to Sales Prospecting walks you through the entire process. Click the button below to get a copy.

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