case study

nonprofit increases membership and program revenue

the story.

Lagging on digital growth and no time to grow it

The Heart of the Valley YMCA offers many programs to their members and to the community. However, their marketing team had limited time to devote to media buying and digital marketing efforts so they were experiencing plateaued growth through their online channels. They were in need of assistance with full campaign execution to compliment their internal and traditional marketing and advertising efforts.

By partnering with Image in a Box, they experienced a YoY increase in marketing and advertising driven conversions without an increase in spending.

bragging rights

the key highlights.

WordPress Website

We redesigned their website to provide a better user experience and made it easy to maintain in the long run.

custom integration

We made content entry and online conversions super simple to manage and monitor. We did this by integrating their program management software, Daxko, and automatically syncing data on their website, Google Analytics, and email marketing to increase program awareness and sales.

content creation

We reorganized and trimmed their extensive website content to be clear and concise for their end user.

facebook advertising

We create visually-appealing video and image ads that drive over 35% more site visitors and cost 69% less than their competitors, allowing more advertising dollars to drive more brand awareness and program conversions. 

google ads

Our search and display ads perform 32% better than the competition while maintaining a cost that is 63% less per conversion standards.

email marketing

We execute email marketing campaigns that perform 2X better in opens and click-through than their competitors.

our solution.​

Our team designed and developed a new website for The Heart of the Valley YMCA that improved user experience through expanded features. Additionally, we implemented email automation campaigns that engage both their new and existing members with information about their programs.

They saw a growth in their paid program registration after we integrated their program management software into their WordPress website, Google Analytics, and email marketing platform. Additionally our team's media buyer has attributed to new member and program revenue growth.

Since they now have a full digital marketing strategy in place, they have seen consistent year-over-year growth in both memberships and programs.

services used.

website design + development
full digital marketing campaign management
custom tool integration
content creation
facebook ads
email marketing + automation
google ads + google ad grants utilization
result-driven approach

let the numbers talk.

increase in ad grant fund usage
increase in ecommerce transactions
increase in overall revenue
marketing director, heart of the valley ymca.

mary anne swanstrom.

"Heart of the Valley YMCA couldn't be happier with the results of our partnership with Image in a Box. Our new site works harder for our staff and is easy to maintain. Our ongoing marketing partnership with their team has proven highly successful. We continuously have quarterly growth because of their online advertising and marketing expertise. 

As the Tennessee Valley's largest nonprofit charitable organization strengthening the community, the YMCA depends on Image in a Box to help us use our dollars wisely and effectively in our marketing and advertising efforts to create the greatest impact possible in telling our story as we serve families, individuals, and children in North Alabama."


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