Lagging on digital growth and no time to grow it.
The Heart of the Valley YMCA offers many programs to their members and to the community. However, their marketing team had limited time to devote to media buying and digital marketing efforts so they were experiencing plateaued growth through their online channels.
By using the Vinyl Framework™, they were able to execute full digital marketing campaigns to complement their internal and traditional advertising efforts. Our team provided clarity on which marketing efforts were producing the best results to help strategically align their goals with future marketing objectives. After using this turn-key approach, they experienced a YoY increase in marketing and advertising driven conversions without an increase in spending.
let the numbers talk.
0%increase in ad grant fund usage
0%increase in overall transactions
0%increase in overall revenue
0%decrease in CPC on Google Ads
0%increase in transactions from email marketing
0%increase in revenue from email marketing
the key highlights.
We execute email marketing campaigns that have increased their transactions by 600% and their revenue by 345%.
Our search and display ads perform 32% better than the competition while maintaining a 63% decrease in conversion cost. We also signed them up to use Google Ad Grants so they could maximize their reach without increasing their budget.
We create visually-appealing video and image ads that drive over 35% more site visitors and cost 69% less than their competitors, allowing more advertising dollars to drive more brand awareness and program conversions.
We redesigned their website to provide a better user experience and made it easy to maintain in the long run.
We reorganized and trimmed their extensive website content to be clear and concise for their end user.
We made content entry and online conversions super simple to manage and monitor. We did this by integrating their program management software, Daxko, and automatically syncing data on their website, Google Analytics, and email marketing to increase program awareness and sales.
marketing director, heart of the valley ymca.
mary anne swanstrom.
"Heart of the Valley YMCA couldn't be happier with the results of our partnership with Image in a Box. Our new site works harder for our staff and is easy to maintain. Our ongoing marketing partnership with their team has proven highly successful. We continuously have quarterly growth because of their online advertising and marketing expertise.
As the Tennessee Valley's largest nonprofit charitable organization strengthening the community, the YMCA depends on Image in a Box to help us use our dollars wisely and effectively in our marketing and advertising efforts to create the greatest impact possible in telling our story as we serve families, individuals, and children in North Alabama."
The Heart of the Valley YMCA used our unique Vinyl Framework™ to get their online marketing channels out of a plateau. First, our team redesigned and developed their website to improve user experience through expanded features. Additionally, we implemented email automation campaigns that created awareness of their holistic offerings to their existing members and new contacts.
They saw a growth in their paid program registration after we integrated their program management software into their WordPress website, Google Analytics, and email marketing platform. Additionally, our team's media buyer has attributed to their new member and program revenue growth.
Since they now have a full digital marketing strategy in place, they have seen consistent year-over-year growth in both memberships and programs.